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POS materials


HEFEL supports your customer communication at the POS with professionally designed advertising materials. The new HEFEL product descriptions provide customers with a rapid overview of the product range and important information about individual articles. Clear presentation makes HEFEL products tangible and their exceptional quality is immediately apparent. This enables you to win over your customers at the POS.

On request we are happy to provide you with additional POS materials such as

  • Advertising banners (50x150 cm)
  • Displays with "touchable samples" (A3)
  • Quilted products presenter
  • Bed linen presenter
  • Table presenter
  • Various product sheets, folders, catalogues etc.

Your contact person will be happy to assist and advise you in the choice of POS materials.



The HEFEL shop-in-shop system is a flagship retail environment for international department stores and premium retailers. Its attractive design mirrors the exclusivity of HEFEL products and becomes a hotspot for discerning customers. The shop-in-shop offers numerous advantages: it makes available a wide selection of HEFEL's innovative range in a relatively small space. The upmarket appearance of the mahogany shop fittings, the fabric and design samples of the luxurious comforters and pillows and the latest promotional materials are simply perfect for tempting customers to see, feel and find out more about the products. The concept enables strong brand communication due to its high recognition factor, in-store presence, product range management, flexibility and continuity.

Further information is available from your HEFEL contact person.