70,000 trade visitors from all over the world converged on Heimtextil 2018 in Frankfurt from 8th to 11th January to look for new trends and textile innovations in the industry at this, the most important event that opens the season.
HEFEL showed itself modern, innovative and in the best anniversary mood. 20 years as the TENCEL® pioneer and 111 years of company history inspired HEFEL's product developers to create some very special new products.
- The presentation of the world-class innovation, HEFEL TencelTM Luxe,
- the extensive TENCEL® range of products and
- the new TENCEL® bed linen designs for 2018 once again underlined the company's clear market leadership in the TENCEL® segment.
- "Wellness Balance", the innovative comforter with integrated bio-infrared NEXUS fibres for increased well-being, was also presented for the first time.
- And to mark the major company anniversary celebrating 111 years of HEFEL Textil, the limited edition anniversary comforter + pillow "Elfentraum" was presented, which will ensure increased attractiveness at the POS.