HEFEL was represented with a stand at this major event in Innsbruck for the presentation of clothing and equipment to the ski team. This day is always a special highlight of the season for all the Austria Ski Team athletes in the eleven different sports categories, and an important networking opportunity for the companies involved. Dietmar Hefel took part in the event and enjoyed many interesting conversations there. Everyone was delighted to receive a special HEFEL pillow for the upcoming travel-intensive season.
HEFEL has been an official partner of the Austria Ski Team since 2011. During this time, superstars such as Marcel Hirscher, Benjamin Raich and Marlies Schild - to name just a few - have relied on bedding from Hefel as optimal preparation for their races.